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HARRIMAN HOUSE
HARRIMAN HOUSE

GO LUCK YOURSELF

CAREER ADVICE AND ACHIEVING SUCCESS
Šifra artikla: 386818
Isbn: 9780857198884
Autor: Andy Nairn
Izdavač : HARRIMAN HOUSE
In Go Luck Yourself, one of the world's leading brand strategists explains how a hunting trip led to the invention of VELCRO®. How a little mermaid inspired a famous campaign for Amazon. How a stolen rabbit spurred on Walt Disney. And more importantly, how you can stack the odds in your brand's favour.

Andy Nairn draws on everything from architecture to zoology, as well as almost 30 years working with some of the most successful companies on the planet, to provide a series of thought-provoking strategies that will help anyone responsible for building a brand.
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In Go Luck Yourself, one of the world's leading brand strategists explains how a hunting trip led to the invention of VELCRO®. How a little mermaid inspired a famous campaign for Amazon. How a stolen rabbit spurred on Walt Disney. And more importantly, how you can stack the odds in your brand's favour.

Andy Nairn draws on everything from architecture to zoology, as well as almost 30 years working with some of the most successful companies on the planet, to provide a series of thought-provoking strategies that will help anyone responsible for building a brand.
Karakteristika Vrednost
Kategorija CAREER ADVICE AND ACHIEVING SUCCESS
Autor Andy Nairn
Težina specifikacija 0.5 kg
Izdavač HARRIMAN HOUSE
Pismo Latinica
Povez Broš
Godina2021
Format14X21
Strana228

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