Pretraži sajt
THE ILLUSION OF CHOICE THE ILLUSION OF CHOICE
THE ILLUSION OF CHOICE
%
0 %
Sačuvajte u listi želja
Proveri dostupnost u radnjama
Uvećaj
HARRIMAN HOUSE
HARRIMAN HOUSE

THE ILLUSION OF CHOICE

CAREER ADVICE AND ACHIEVING SUCCESS
Šifra artikla: 386826
Isbn: 9780857199744
Autor : Richard Shotton
Izdavač : HARRIMAN HOUSE
Every day, people make hundreds of choices.

Many of these are commercial: What shampoo to pick? How much to spend on a bottle of wine? Whether to renew a subscription?

These choices might appear to be freely made, but psychologists have shown that subtle changes in the way products are positioned, promoted and marketed can radically alter how customers behave.

The Illusion of Choice identifies the 161/2 most important psychological biases that everyone in business needs to be aware of today - and shows how any business can take advantage of these to win customers, retain customers and sell more.

Richard Shotton, author of the acclaimed The Choice Factory, draws on academic research, previous ad campaigns and his own original field studies to create a fascinating and highly practical guide that focuses on the point where marketing meets the mind of the customer.
Količinski popust

Dodatnih 10% popusta

na tri i više kupljenih artikala koji nisu na akciji.

 

  • NSZ
Morate biti verifikovani korisnik kako bi ste videli cenu proizvoda
Sačuvajte u listi želja
Proveri dostupnost u radnjama
Dodaj proizvod u spisak za kupovinu
Potrebna vam je pomoć?
Potrebna vam je pomoć?
Potrebna vam je pomoć?

Kontaktirajte nas na 011 4540900, info@knjizare-vulkan.rs ili putem četa.

Pomoć
Every day, people make hundreds of choices.

Many of these are commercial: What shampoo to pick? How much to spend on a bottle of wine? Whether to renew a subscription?

These choices might appear to be freely made, but psychologists have shown that subtle changes in the way products are positioned, promoted and marketed can radically alter how customers behave.

The Illusion of Choice identifies the 161/2 most important psychological biases that everyone in business needs to be aware of today - and shows how any business can take advantage of these to win customers, retain customers and sell more.

Richard Shotton, author of the acclaimed The Choice Factory, draws on academic research, previous ad campaigns and his own original field studies to create a fascinating and highly practical guide that focuses on the point where marketing meets the mind of the customer.
Trenutno nema komentara
Karakteristika Vrednost
Kategorija CAREER ADVICE AND ACHIEVING SUCCESS
Autor Richard Shotton
Težina specifikacija 0.5 kg
Izdavač HARRIMAN HOUSE
Pismo Latinica
Povez Broš
Godina2023
Strana216

Slični proizvodi

LEADERSHIP STRATEGY AND TACTICS Learn to Lead Like a Navy SEAL
CAREER ADVICE AND ACHIEVING SUCCESS 390351
LEADERSHIP STRATEGY AND TACTICS Learn to Lead Like a Navy SEAL
Autor : Jocko Willink
Leadership Strategy and Tactics is the essential and practical guide to leadership and ...
2.200,00 RSD
TED TALKS
CAREER ADVICE AND ACHIEVING SUCCESS 390380
TED TALKS
Autor : Chris Anderson
In Ted Talks, Chris Anderson, Head of TED, reveals the inside secrets of how to give a fir...
1.496,00 RSD
1.760,00 RSD
HOLY GRAIL OF INVESTING
CAREER ADVICE AND ACHIEVING SUCCESS 388312
HOLY GRAIL OF INVESTING
Autor : Tony Robbins, Christopher Zook
Tony Robbins, who has coached more than fifty million people from 100 countries, is the...
2.431,00 RSD
2.860,00 RSD
PHILOSOPHY WORK Reflections from the world’s leading business thinkers
CAREER ADVICE AND ACHIEVING SUCCESS 386836
PHILOSOPHY WORK Reflections from the world’s leading business thinkers
Autor : Anders Indset
Within its pages are reflections from twenty-seven of the world’s leading business thin...
2.337,00 RSD
2.750,00 RSD
THE ART OF THE CLICK
CAREER ADVICE AND ACHIEVING SUCCESS 386830
THE ART OF THE CLICK
Autor : Glenn Fisher
Every business making sales online is engaged in a battle to get customers to click. More ...
2.200,00 RSD
UNKNOWN MARKET WIZARDS
CAREER ADVICE AND ACHIEVING SUCCESS 386829
UNKNOWN MARKET WIZARDS
Autor : Jack D. Schwager
World-renowned author and trading expert Jack D. Schwager is our guide. His trademark know...
2.970,00 RSD
THE VERY, VERY RICH AND HOW THEY GOT THAT WAY
CAREER ADVICE AND ACHIEVING SUCCESS 386828
THE VERY, VERY RICH AND HOW THEY GOT THAT WAY
Autor : Max Gunther
In 1972, Max Gunther invited readers to take a journey with him through a gallery of Ameri...
2.200,00 RSD
THE LUCK FACTOR
CAREER ADVICE AND ACHIEVING SUCCESS 386827
THE LUCK FACTOR
Autor : Max Gunther
Luck. We can't see it, or touch it, but we can feel it. We all know it when we experience ...
2.200,00 RSD
THE AVERAGE IS ALWAYS WRONG
CAREER ADVICE AND ACHIEVING SUCCESS 386824
THE AVERAGE IS ALWAYS WRONG
Autor : Ian Shepherd
Buzzwords abound – ‘data science’, ‘machine learning’, ‘artificial intelligence’. But w...
2.200,00 RSD
SHUT UP AND KEEP TALKING
CAREER ADVICE AND ACHIEVING SUCCESS 386823
SHUT UP AND KEEP TALKING
Autor : Bob Pisani
Bob Pisani is Senior Markets Correspondent for CNBC and has spent the past 25 years on the...
3.520,00 RSD
SAY THANK YOU FOR EVERYTHING
CAREER ADVICE AND ACHIEVING SUCCESS 386822
SAY THANK YOU FOR EVERYTHING
Autor : Jim Edwards
Say Thank You for Everything is a guide to management that shows you the right way to lead...
2.200,00 RSD
SAME AS EVER
CAREER ADVICE AND ACHIEVING SUCCESS 386821
SAME AS EVER
Autor : Morgan Housel
What will be the same ten years from now? What will be the same one hundred years from no...
2.200,00 RSD
Maestro
American express
Visa
DinaCard
WsPay
Intesa
verifite by visa
Master card secured
IPS
Raiffeisen

Nastojimo da budemo što precizniji u opisu proizvoda, prikazu slika i samih cena, ali ne možemo garantovati da su sve informacije kompletne i bez grešaka. Svi artikli prikazani na sajtu su deo naše ponude i ne podrazumeva da su dostupni u svakom trenutku. 

©2024 www.knjizare-vulkan.rs, Izrada NB SOFT. Sva prava zadržana.