The book includes:
- An expansive, five-part visual encyclopedia, highlighting examples of Marvel's exceptional approach to logos, layout, lettering, cover design, and color palettes. This section will feature insights from some of Marvel's most renowned contributors including artist Klaus Janson and letterer Todd Klein, among others.
- Essays from famous graphic designers including Mike Essl and Paul Sahre, as well as from well-known Marvel contributors including letterer Chris Eliopolous and designer/editor Carl Potts. An oral history of the making of House of X, featuring Jonathan Hickman, editor Jordan D. White, and designer Tom Muller.
- Case-studies that trace the visual evolution of ten iconic characters.
- Hundreds of images from Marvel's past and present.
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